• The 3IT Showroom

Welcome to the 3IT – Innovation Center for Immersive Imaging Technologies Berlin

The 3IT offers its partners the unique opportunity to jointly develop the field of immersive imaging technologies in a precompetitive environment. With its 600 m2 facilities it is not only a virtual network but a platform and venue at the same time.

Starting out as the 3D Innovation Center in 2012 the scope was officially extended in September 2014. Now the whole field of immersive imaging technologies, including 3D technology, UHD, HDR, HFR and VR is covered.

Take advantage of the collaboration and benefit from the exchange of knowledge! Become a partner of the 3IT!

Latest News

  • TOA – Tech Open Air 2017 in Berlin Open or Close
    In 2012 a couple of people from Berlin’s start-up scene came together to create a new kind of festival with the intention to build a bridge between technology, music, art and science worlds. This year TOA is taking place at Funkhaus Berlin, 11 – 14 July 2017. Don’t miss the diverse conference that includes various formats like presentations, Think Tanks and even morning meditations.

    It is the world's first crowdfunded festival and is therefore part of the leading interdisciplinary technology festivals in Europe. People from different disciplines invest their time in this festival to pass on their knowledge and passion to others.

    TOA will also host over 200 unique satellite events all across the city. They allow participants to take over the festival and transform Berlin’s creative community into an interactive hub for tech. Attendees get the chance to talk to leading experts, as well as creating their own products in 3D printing workshops and more. On Friday, 14 July 2017, a satellite event will also take place at Fraunhofer Heinrich Hertz Institute.

    Fraunhofer HHI showcases its collaboration platforms and showrooms, where you can experience the latest innovations in Smart and Big Data and Immersive Imaging Technologies like VR, AR and 360° panoramas. The tours include the Smart Data Forum, TiME Lab, the 3IT and the VR experience Human Body Reconstruction including a little Q&A with drinks and light snacks.

    Find more information about the satellite events here.

    Register here.

  • Stereopsia Is Proud to Announce the Launch of Its Calls 2017 Open or Close

    Researchers with novel scientific and/or technical results on the general topic of “3D immersion” are invited to submit their 4 to 8 page papers to the 7th edition of the peer-reviewed International Conference on 3D Immersion (IC3D) by 17 July 2017.

    Producers are invited to submit their best 3D contents for cinema, TV, and VR (preferably cinematic VR) produced in Europe, the Middle East or Africa (EMEA) to the Awards Competition by 1 September 2017.

    Independent producers with projects in development for a 3D film (theatrical release) or a 3D VR film (for VR devices/platforms) are invited to submit their projects to the 2nd edition of the 3D Film Booster (3DFB) by 15 September 2017.

    The winners of the best scientific paper and of the best 3D contents for cinema, TV, and VR will receive Lumiere Awards from the Advanced Imaging Society and VR Society. All Stereopsia awards will be given out at the Awards Dinner in the beautiful “Salle Horta” of the Center for Fine Arts (BOZAR) in Brussels, Belgium on 13 December 2017. More info about Stereopsia (ex 3D Stereo MEDIA) here.
  • Les Cinémas Gaumont Pathé and Dolby to Launch Dolby Cinema in France and Expand Presence Throughout the Netherlands Open or Close

    Les Cinémas Gaumont Pathé, the largest cinema chain operator in France, the Netherlands, and Switzerland, and Dolby Laboratories, Inc. (NYSE: DLB) announced plans to open 10 Dolby Cinema locations, with seven in France and three in the Netherlands. This includes Amsterdam and Rotterdam in the Netherlands, and the upcoming new Pathé cinéma in Massy, south of Paris. Initial locations are expected to be open by fall 2017.

    Dolby Cinema is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to deliver the total cinema experience, making every visit a completely captivating cinematic event. Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid, realistic images and makes viewers feel like they are in the movie's world.

    Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.

  • Tönissteiner Kreis at 3IT Open or Close
    The ladies and gentleman of Tönissteiner Kreis are going to convene at 3IT on 12 May 2017. Tönissteiner Kreis is a network of leaders in business, academia and politics with a strong international background and interest. In order to pursue their goals they organize, inter alia, regional and national events, colloquia and rounds of experts to debate topics crucial for today's society in multiple languages. As an innovation center for immersive imaging technologies the 3IT is looking forward to host Tönissteiner Kreis.

    Let´s have a great evening with a fruitful exchange!

    To find out more about Tönessteiner Kreis click here.
  • VR in Science Meet Up at 3IT Open or Close
    On 8 May 2017 the 3IT - Innovation Center for Immersive Imaging Technologies Berlin and the Smart Data Forum CINIQ are going to host the VR in Science – Science in VR Meetup.

    Professional as well as still studying technicians and psychologists from Technische Universität Berlin convene on a monthly basis to discuss research questions, methods and results. There is room for open discussions, presentations as well as simply getting together. This time Paul Chojecki from Fraunhofer HHI will be speaking on Spatial Interaction and Human Body Reconstruction in VR.

    For more information and for becoming part of the next Science in VR Meetups click here.
  • 3DInMed at Control 2017 in Stuttgart Open or Close

    Fraunhofer HHI will present its latest innovations on this year´s Control 2017 in Stuttgart. Control is the world’s leading trade fair for quality assurance. International market leaders and innovative suppliers of all QA related technologies, products, subsystems and complete solutions in hard and software convene at this event. Together with Schölly Fraunhofer HHI is going to showcase a 3D endoscope for non-contact inspection of components that are difficult to access

    The 3D endoscope shown on the fair is the latest result of the project 3DInMed. 3DInMed aims to further develop innovative engineering for industrial inspections and maintenance tasks and is supported by the German government. Read more about 3DInMed online or download this 3DInMed 2017 flyer fore more technical details.

    Event: Control 2017
    When: 9 to 12 May 2017
    Where: Landesmesse Stuttgart, Fraunhofer booth 6302

    Find out more about the Control 2017.
  • Media Innovation Platform "Virtual Reality & 360° Video" Open or Close

    “VR & 360° Video! How virtual is today’s television reality?” hosted by Deutsche TV-Plattform (DTVP) and the Innovation Center for Immersive Imaging Technologies (3IT) took place on November 23, 2016. Thanks to everyone who helped and contributed to making it a great success. This event was the first edition of DVTP’s new event series “Media Innovation Platform”.

    The day was packed with exciting VR/360° Video demonstrations from various TV companies – such as n-tv, RTL, Sky, Telekom and ZDF – presented on different Head Mounted Displays (HMD). We offered insights into VR storytelling, production, distribution and the VR viewing experience in the form of several interactive workshops with VR producers, authors, directors and technicians.

    Looking at all these aspects of VR/360° Video, we discussed the relevance that this technology has for television companies and the media sector: What is already in place today and what is missing to make VR/360° Video a success?

    These questions and others were addressed in the workshops, which were based upon several core VR/360° applications. In addition to that participants had the opportunity to explore many more VR/360° Video solutions in the accompanying “mini fair” throughout the day.

    Focusing solely on the TV Media Industry, this might have been the most comprehensive VR/360° Video event in Germany to date.

    Check out our facebook page and this video to get a visual impression of this event!
    Here you can read another summary of the event.
  • NAB 2017 – Fraunhofer HHI and Partners at the Annual Spring Convention Open or Close

    Once again global broadcasting visionaries convene at this year's NAB Show in Las Vegas from 24–27 April 2017. As a world leader in the development of mobile and optical communication networks and systems as well as processing and coding of video signals the Fraunhofer Heinrich Hertz Institute will be part of this trade show. Together with Fraunhofer IIS and Fraunhofer IDMT, HHI is going to present five demos related to 360° video and VR:

    • 3D Human Body Reconstruction
    • Live HEVC streaming of 360° 10K x 2K panoramas over satellite
    • Interactive navigation in 360° 10K x 2K panoramic video on a UHD screen and on VR glasses
    • The extra light new generation OmniCam-360 with closed sphere and live stitching
    • Tile based DASH streaming for VR with HEVC

    Our partner's ARRI, Dolby, Lawo, Rohde & Schwarz and Sony will also be presenting their exhibits at the NAB Show.

    For more information click here.
  • 5G for the Urban Life of the Future – Looking for Creative Minds for a Design Thinking Workshop Open or Close

    © iStock.com/cofotoisme

    The next-generation communications network „5G“ forms the basis for the completely new applications and business segments. The „Wireless Communications and Networks“ department at the Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute, HHI is developing this technology using interdisciplinary Design Thinking methods for a better understanding of the future applications of 5G.

    For a design thinking workshop on 24 March and 13 April 2017, the Fraunhofer HHI is looking for creative students who are able to empathize with users and who want to shape the future of 5G innovations. They obtain extensive insights into the latest 5G research topics, a practical understanding of Design Thinking methods and the Fraunhofer certificate with a letter of reference.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 24 March + 13 April 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    The complete application documents – including curriculum vitae and letter of motivation – can be sent directly to the supervisor of the workshop, Kim Mahler.

    Dr.-Ing. Kim Mahler
    Project Manager
    Phone: +49 30 31002 444
    Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Attention Students: We’re Hiring! Open or Close

    The 3IT and the CINIQ are both looking for a new motivated working student who supports the management of the centers. Starting date is as soon as possible and the working hours for these positions are 20h /week. The tasks include event management, the presentation of our showrooms and exhibits in German and English, content management of the 3IT and the CINIQ website and newsletter, social media management and many more. Become part of our young and dynamic teams! Besides flexible working hours and attractive payment conditions, we offer a place where you can contribute and implement your own ideas, network and be part of exciting events and workshops.

    For more information and the entire employment ad click here.

    Please send a CV, cover letter, employment references and a certificate of enrollment to Antje Nestler (This email address is being protected from spambots. You need JavaScript enabled to view it.).


  • Survey for 15th medien.barometer 2017: Innovation Made in Berlin-Brandenburg Open or Close
    Brave new world: Drones deliver packages, refrigerators reorder groceries and language assistants have philosophical conversations. Our working and living environment is reinventing itself. The driving force behind these changes of digitalization are innovative entrepreneurs and employees of established companies and start-ups.

    But how do entrepreneurs in Berlin and Brandenburg assess themselves when it comes to innovation? And what significance does innovation have in the first place? To what degree can technology and product innovations be found? In which departments do they emerge and what expedites them? What factors hamper innovation? What boundary conditions should be given? All this the Medienboard and media:net berlinbrandenburg want to find out with your help, within the scope of the medien.barometer which is their annual business climate index.

    Please take a few minutes to answer the questions online. The results of this representative survey help to evaluate the media industry and to discover dynamics and trends early so that funding conditions and parameters can be arranged. Of course your statements will be analyzed anonymously without alienation nor will they be passed on to third parties.

    Please click here to participate. Please note that the questionnaire is provided in German only!

    Thank you for your support!
    As a thank you there will be a raffle where you can win the following prizes:
    • 1 invitation to Medienboard Berlinale reception 2017
    • 2 tickets for the Quo-Vadis as part of the International Games Week Berlin (24–30 April 2017)
    • 2 invitations to the 40th Mediengipfel in May 2017
    • 1 free boat for the dragon boat race at the 8th Dragon Boat Media-Cup in September 2017
  • 67th Berlinale Open or Close
    The “Berlin International Film Festival” is one of the biggest film related events not only here in Germany, but in the entire world. Since immersive imaging technologies such as 3D, HFR and UHD are implemented in the modern film industry more and more often they have found their way to the Berlinale as well.

    The Berlinale is a prestigious film festival which had its debut in 1951 and has been taking place in Berlin annually ever since. Since 2001 Dieter Kosslick is the director of it, who decides on the international jury and on the film nominations. With 335.986 tickets sold and 503.900 visitors only in 2016 the Berlinale is the biggest publicly attended film festival worldwide. This year it is held for the 67th time from the 9th until the 19th of January.

    At the same time the festival's own market display the “European Film Market” (EFM) takes place. Producers, salesmen, financiers and representatives of television, home entertainment and new media can inform themselves about the latest productions and developments in the global film industry and trade film rights as well as cultivate and maintain business contacts. All this is happening under the slogan: “It all starts here”.
    The “EFM”, supported by Audi, offers a variety of initiatives focusing on the cinema of the future under the collective term: “EFM Horizon presented by Audi”. It exhibits technological developments and trends relevant to the audio-visual industry. For example last year's visitors were able to participate in VR screenings to experience the new technology.

    Like in the past years no 3D films were announced for the competition. Although previously some 3D movies were shown as noncompetitive films like ”Pina” (in 2011) and “Cathedrals of Culture” (in 2014), this year 3D is apparently left out altogether. But nonetheless Berlinale has lots to offer in 2017. Various interesting events were organized such as the “Game <3 Cinema” format in which the two media sectors games and cinema are combined (Friday, February 10, 2017), the “VR NOW Con Business Mixer” where pioneers and experts from the virtual reality trade come together (Monday, February 13, 2017) and “The Next Level of Cinema” where companies can present new film equipment product offers to exhibitors (Tuesday, February 14, 2017).

    At the beginning of February the complete program of this year’s Berlinale will be announced. Even though there are seemingly no 3D projects this year, immersive imaging technologies are still an important topic. The 3IT is looking forward to further support the progress of immersive imaging technologies with projects and research in general and is excited about its development and integration at Berlinale in the future.

    WHEN : 9th February - 19th February 2017

    WHERE : Berlin, Germany

    More information at www.berlinale.de or www.efm-berlinale.de
  • Laval Virtual Days 2017 Open or Close

    On 16 February 2017 the 3IT is hosting the Laval Virtual Days for the first time.

    The Laval Virtual Days are a unique opportunity to discover Virtual Reality and Augmented Reality solutions that can be applied to your business. The talks and meetings are going to be dedicated to specific topics, such as transport, marketing, communication, culture, health, training, etc. Insights from suppliers and their clients will give your business strategy a new dimension and presentations of projects might take you a step ahead in the market.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 16 February 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    Time: 12.00 pm

    Registration information: http://www.laval-virtual.org/en/registration.html
  • CHANGING THE PICTURE Technology Conference Open or Close

    Changing The Picture NL

    WHERE TECH AND STORYTELLING INTERTWINE – under this slogan, CHANGING THE PICTURE brings together international speakers and professional participants. To what extent are new technologies challenging modern storytelling? This question will be discussed in current contexts using concrete examples. The hands-on Technology Conference is aimed at producers for film, TV and the web as well as distributors and innovative media technologists. Take advantage of their network, discover talent, projects and partners, and make the most out of two fully packed days in Babelsberg!

    Take part in Star Wars Animation designer Michael Koperwas critical exploration of the potential of Virtual Reality for the film and TV industry. Work side-by-side with Game of Thrones Emmy©-Awarded Visual Effects Supervisor and Creative Director Rainer Gombos to explore volumetric VR. Join Norwegian director of photography John C. Rosenlund and producer Stein B. Kvae as they share their innovative approach to metadata and workflows in their work on Oscar nominee The King’s Choice. Learn from John Hurst, leading international developer of media technologies, how the Interoperable Master Format (IMF) makes managing and processing multiple content versions more effective than ever. And witness the visionary introductory keynote from Maria Ingold, a top influencer in the next generation of UK television, as she shares her predictions for the future of film tech and sheds light the trends shaping the production and distribution of tomorrows narrative formats.

    Our partner ARRI will take part in the TECH SESSIONs and the 3IT is cooperating with the organizer of this event, transfer media. Therefore: All partners of the 3IT will receive a special discount! Please send an email to Carina Schoo (This email address is being protected from spambots. You need JavaScript enabled to view it.) to get 20% off the early bird or regular ticket.

    Date: 17 - 18 November 2016
    Location: Studio Babelsberg, Potsdam

    Tickets : http://www.changingthepicture.de/tickets/
    Ansprechpartner: Christopher Hohage
    Tel.: 0331 7212174
    Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Forum: „Mediated Dance“ Open or Close
    On Monday, 12 December 2016, we're hosting the workshop "Forum: 'Mediated Dance'", a project of the Dachverband Tanz Deutschland and the Tanja Liedtke Foundation.

    In the Tanzjahr Germany 2016, the Tanja Liedtke Foundation and the Dachverband Tanz Deutschland are starting a common initiative in order to increase the presence of dance in the media. The long-term objective is to promote dance as an artistic form of expression – physically present and intellectually reflected upon, emotional and visual – to a large audience.v

    In three public forums on the subject “Dance and Film / Mediated Dance”, the exchange between dancers and dance filmmakers as well as between artists and media experts will be the main focus.

    “Mediated Dance” continues the series of meetings and workshops in Berlin on 12 December, a forum in Leipzig (spring 2017) will follow. The Berlin forum will join video filmmakers and media experts. Together, new strategies in order to increase the presence of dance will be developped by documenting live performances and bringing them to the media, especially to the internet and social media.

    From 3D-documentation to the use of smartphone cameras – technical and aesthetical questions will be discussed during the day. Experts in broadcasting and streaming will share their expertise and together with the experience of filmmakers and choreographers a fruitful discussion will bring light into the dark when it comes to the question about to what extent the spirit and soul of an ephemeral art can be transferred in digital media.

    WHEN : 12 December 2016, 10 am - 6 pm

    WHERE : 3IT, Salzufer 6, 10587 Berlin

    Please register by sending an email to: This email address is being protected from spambots. You need JavaScript enabled to view it.

    More information at www.dachverband-tanz.de or
    Dachverband Tanz Deutschland
    Mariannenplatz 2, 10997 Berlin
    Tel. 030 / 37 44 33 92
  • VR NOW – The Tech Biz Art Conference Open or Close

    The first stand-alone business and development conference and award exclusively dedicated to VR in Germany connects essential aspects by asking basal questions. The VR NOW Awards 2016 celebrate outstanding technical, business, and artistic achievements in Virtual Reality.

    The goal of the conference is to give new impulses to the medium and boost the international developers and business community. Kathleen Schröter will be one of the moderators of this event. Celebrate the moment with us in a conference, the award show, partner expo and lots of networking opportunities. Let’s learn from and connect with each other to build the future of VR together. The time is NOW!

    Click here for more details.

    Date: 16 November 2016
    Location: Schiffbauergasse, Potsdam
    Use this code: 3ITvrNet20 to get a discount of 20% on a ticket of your choice.

    There is a limited number of free tickets for 3IT partners only. Please send an email to Carina Schoo, This email address is being protected from spambots. You need JavaScript enabled to view it. if you are interested.
  • 3DInMed at Medica 2016 Open or Close


    Fraunhofer HHI presents first results of our 3IT project 3DInMed at Medica 2016. Digital stereo camera systems offer new possibilities to extract and visualize additional information resulting in significantly enhanced conditions for diagnostics and surgical interventions. Shown are the latest research results for measuring, tracking of medical instruments, augmented reality applications (AR) and optimized 3D playback.

    There are still free ticket codes available!! Please contact Carina Schoo, This email address is being protected from spambots. You need JavaScript enabled to view it. who will provide you with the code.

    When: 14 - 17 November 2016

    Where: Düsseldorf, Germany

    Booth: Fraunhofer booth G05, Hall 10

    For more information on 3DInMed please click here or download the project flyer.
  • Games.net Industry Day Open or Close

    On November 10th the 3IT will be hosting the GAMES:NET INDUSTRY DAY. It is THE recruitment event in the Games Industry in the capital region.

    The GAMES:NET INDUSTRY DAY is the platform for the encountering of students, young professionals and interested people from the interdisciplinary areas Game Design, IT, Animation, Marketing and Finance with experienced experts with a focus on the gaming industry.

    The participating companies are introducing themselves with their latest projects and giving some insights in their practice. After this introduction round the companies are having the opportunity within an exhibition to get in touch with their future talents

    After the official event there will be a get-together sponsored by Warsteiner , and Red Bull.

    The event is free of charge but a registration is needed under the following link until November 8th. 2016

    WHEN : 10.11.2016, 14:00-18:00

    WHERE : 3IT, Salzufer 6, 10587 Berlin


    With the support of :

    3IT , Smart Data Forum , Warsteiner , BBW Hochschule , ISSF , MDH Berlin , School for Games , SAE Institute , HMKW , Games Academy , Hochschule Macromedia , Amazon Apsstore , Berlin Partner , Game Duell , Medienboard , Zukunftsagentur Brandenburg , Cluster IKT, Medien und Kreativwerkstatt , Gamesmarkt ,

    The participating companies are :

    Altagram , Experimental Game, Kunst-stoff GmbH, Freaks 4U Gaming GmbH, Paymentwall, Pfeffermind, Stratosphere Games, TreasureHunt, MiriquidiFilm, TreasureHunt, Booster Space, Epic Games, Exozet, MyBet, TROTZKIND,


    14.00 Doors open
    14.15 Welcome Speeches, Andrea Peters, media:net berlinbrandenburg; Steffen Krach, secretary of state for science, senate administration for education, youth and science, Medienboard Berlin Brandenburg, Antje Nestler, Carina Schoo, Kathleen Schröter, Fraunhofer HHI
    14.33 Experimental Game (Presentation in German)
    14.40 Pfeffermind Games (Presentation in German)
    14.47 Exozet (Presentation in German)
    14.54 kunst-stoff (Presentation in German)
    15.01 Freak 4U: PR (Presentation in German)
    15.08 Stratosphere Games (Presentation in German)
    15.15 mybet (Presentation in German)
    15.22 Epic Games (Presentation in English)
    15.28 Miriquidi Film (Presentation in English)
    15.35 Trotzkind (Presentation in English)
    15.42 Altagram (Presentation in English)
    15.49 TreasureHunt (Presentation in English)
    15.56 Paymentwall (Presentation in English)
    17.03 Booster Space (Presentation in English)
    17.10 Get-Together
    18:30 Doors Closed
  • EVA Berlin @ 3IT Open or Close
    On 11 November 2016 the 3IT is hosting the social event evening of EVA Berlin for the second time. EVA stands for Electronic Media and Visual Arts.

    The 23rd EVA Berlin conference will take place from 9 - 11 November. The conference can be described as an annual discussion forum for electronic documentation and visualization technologies in the field of cultural heritage applications. Ambitious digitization projects with regard to cultural context, network-based research and new technical opportunities for museums, libraries and archives are presented with a strong reference to their usage. It encourages the exchange between heritage institutions and technology providers, information professionals and the public administration on current issues and innovative technologies of the digital society. Conference, workshops and exhibition offer a valuable opportunity to gain insight into new products and services and to establish partnerships. As part of the international network of EVA conferences in London, Florence, St. Petersburg and Jerusalem, the 23rd EVA event in Berlin is a platform for transnational exchange and European co-operation.

    A new topic of this year's conference can be paraphrased by the title DIGITAL ART. International digital media projects will present themselves at the evening event on Friday, 11 November, at our 3IT. There is an opportunity to discuss the challenge of ICT driven services for any area of life of the civil society - from share economy to big data and the question of the sustainable use of renewable resources - with reference to the varying perspectives of aesthetic concepts, media artists and curators.

    Please note: the conference will be held in German!

    When: 11 November 2016

    Where: 3IT, Salzufer 6, 10587 Berlin

    Time: 5.30 pm

    For more information on EVA Berlin and the whole conference please click here.

    Please have a look at the full conference program or at the program flyer.

    Registration information: http://www.eva-berlin.de/en/participation/registration.html
  • SID-ME Fall Meeting 2016 Open or Close

    SID Conference

    The Society for Information Display (SID), the world's most important society in display science and technology, organized its yearly Mid-Europe Chapter Fall Meeting at Fraunhofer HHI in Berlin, from 3-4 November.

    The focus of this fall’s meeting was on three topics:

    1. High-end Display Applications (incl. ruggedized, automotive, outdoor and medical)
    2. 3D and Virtual/Augmented Reality
    3. Quantum Dots and Lighting

    Symposium lectures were also part of the program, next to the SID-ME Chapter student Award 2016. This year the 1500 Student Award was granted to the best student contribution to the Fall Meeting 2016.

    The program was divided over two days, starting the first day at noon, and ending the second day at noon including a guided tour through the demonstration labs of Fraunhofer HHI:

    3IT showroom
    TiME Lab


    SID Conference

    Address of the venue:
    Fraunhofer Heinrich Hertz Institute
    3IT and CINIQ Center
    Salzufer 6
    10587 Berlin

    Or please click here

    Tips for Hotels nearby:
    Novotel Berlin am Tiergarten
    Adrema Hotel
    Wyndham Berlin Excelsior
    Novum Hotel Gates Berlin

    Conference Chairs:
    Dr. Armin Wedel (Fraunhofer IAP / (Chair)
    Dr. Ralf Schäfer (Fraunhofer HHI / Co-chair)

    Programm Committee:
    Prof. Dr. Herbert De Smet (SID-MEC Director)
    Dr. Stefan Riehemann (Secretary)
    Coen van ‘t Westeinde (Vice Chair)
    Dr. Dieter Cuypers (imec / Program Chair)

    Award Committee:
    Jens Osterodt (Merck KGaA)
    Stefan Riehemann (Fraunhofer IOF)
    Herbert De Smet (Ghent University)
    Norbert Fruehauf (University of Stuttgart)
    Coen van ’t Westeinde (NDF)

    Download Flyer

  • DIGILITY: Conference and Expo for Virtual and Augmented Reality Open or Close

    The Digility Conference took place in Cologne from 22 to 23 September 2016. Two exciting days were packed with interesting talks, technology demos and panel discussions. Peers known in the VR & AR environment came together to talk about their visions and ideas for the future. Since this was the first time the conference took place, we didn’t know what to expect. But the line-up of speakers looked promising and on top of this IQ Gemini, run by Kimo Quaintance and Alissia Iljaitsch, two speakers at former 3IT events, was responsible for the program. They invited Kathleen Schröter to moderate the “Developing for VR & AR” track and also asked her to give a keynote at the “Brand Experiences & Best Practices” track. Among the speakers were Alysha Naples, Magic Leap’s Senior Director of User Experience and Interaction until recently, and Robert Scoble from Upload VR.

    The conference was basically split into six pieces with talks and presentations on two main topics each day as well as different kinds of workshops. If you are interested in the conference program, please click here. Unfortunately it is not possible to give a report on all talks since two tracks were running parallel all day long but let’s try to summarize the main facts.

    Digility was co-located with this year's photokina in Cologne's huge trade fair center and professionally organized and executed with about 1000 guests. The focus was on AR & VR and the upcoming industry around it with the goal to learn about the technology, the stories, to connect with other spirits in this field, to push its development and discuss the social impact of these rising technologies.

    Alysha Naples, who was working for Magic Leap until recently, opened the conference with a clear message: Human beings do not really change a lot, we all have the same needs. Although the mode or the physical form may vary from decade to decade: people pack the same things they used to pack ages ago (only changing the mode – from a printed book to an ebook for instance). People are just physical. When we move half of our stuff into the digital space we leave the physical space – but still exist. Having this in mind, how do we need to design interaction? We must not carry over old metaphors to new media! Instead we need to create something completely new for new devices. We have to remove the frame that separates us from the data on the screen. Plus: We don´t need the screens anymore. Let´s go in-between! Break the screen that separates both worlds.

    Whether they were representing a tech & developing company like NVIDIA, 3DEXCITE or Crytek or a consumer brand like Audi, Volkswagen or Deutsche Bahn – many speakers made similar points: People get excited when you let them do impossible things. Also, people love to interact. Main message: Let them run free and experience your demo this way! Once again, exploration and engagement are the key factors to success! Alysha Naples’ talk later on the first day was stated afterwards to be the most important talk on AR/VR in 2016 – at least that’s what the magazine t3n wrote. One cannot sum up in just one sentence what her mission and vision are but to lay emphasis on the fact she reminded the audience once more that human beings don´t change. Only technology around us does. But humans still live a physical life, have a family, relations, they are eager to learn, to share, to play and to explore the world. Technology changes over the course of years and should support us and meet our needs. Alysha warned to not only think about the user of AR glasses. We must not only think about the perfect content for him or her – but we also need to think about the non-wearers. What’s with the other people in the room? How do AR and spatial computing affect society? Not addressing those questions might have been the reason why google glasses were unsuccessful. We recommend to read the article Why Google Glass Failed, But Magic Leap Will Succeed which summarizes an interview with Robert Scoble earlier this year.

    To learn more about DIGILITY check out their website which includes all speakers and the program. For more photos you are invited to have a look at their facebook page and for even more detailed reports on this event we recommend to read what their official media partners wrote: www.augmented.org.

    Photo: “Back to the future with Alysha Naples, former Magic Leap, and the humanoid robot Pepper on stage“ © Digility
  • The 4th Anniversary of the 3IT – Thanks for Making It a Great Event! Open or Close
    3IT Anniversary The 3IT just turned four! And so many partners and friends came to celebrate it with us on 01 September 2016.

    We hope we successfully gave you an insight into our day-to-day work as well as the businesses of 3IT partners and our extended family. The program included interesting panel discussions with various international professionals in the field of immersive imaging technologies. Read More