Technology Innovation Days 2017 at 3IT

Meet leading technology providers for lots of insights and interesting lectures at 3IT Berlin.

The TECHNOLOGY INNOVATION DAYS 2017 are organised by Lawo, Arista, Sony and Rohde & Schwarz. Participants will be informed about the latest technology trends in IP broadcast technology, HDR and immersive video and audio.

Grab your chance and learn first-hand from leading manufacturers!

Tuesday, 14 February 2017, 10 am to 5 pm
Wednesday, 15 February 15 2017, 9 am to 3 pm
3IT – Innovation Center for Immersive Imaging Technologies Berlin

Please use this link to register: And you can also join the event on Facebook.

PROGRAM Day 1 – 14 February 2017

Time / Speaker / Topic
10.00 am
– Registration
10.30 am – Welcome Notes/ Introduction
10.45 am – Stephen Mc Elholm – Rohde & Schwarz
Overview of Current HDR Technologies in Broadcast and Postproduction
11.15 am – André Vent – Rohde & Schwarz / Wolfgang Ruppel – Hochschule Rhein Main
IMF Value Added Chain/ IMF Core Framework und Application Layer
11.45 am – Bertram Kropac – Kropac Media
HDR in Productions
12.15 pm – Lunch
1.15 pm – Christian Struck – LAWO
NGA – Next Generation Audio
1.45 pm – Michael Bauer Sony Key Account Manager / Gisbert Hochgürtel LIVE Production Team Product Specialist – Sony
HDR in Live Productions
2.15 pm – David Smith – Rohde & Schwarz
IP Technology Overview – Why IP Technology?
2.45 pm – Christian Barth – Sky Deutschland
Status UHD Production Experiences
3.15 pm – Coffee Break
3.45 pm – Markus Berg – IRT
Standards and Recent Developments for IP-Usage in the AV-Production
4.15 pm – Felix Krückels – LAWO
IP Technology in Live Productions
4.45 pm – Alexei Agueev – Arista
Principals of IP Networks in the Broadcast Field
5.15 pm – Wrap Up of 1st Day

DAY 2 – 15 February 2017

Time / Speaker / Topic
9.00 am
– Welcome Notes / Introduction
9.15 am – HDR, IP and Production in the Cloud
3.00 pm – Summary / End of Event

Arista | Lawo | Rohde & Schwarz | Sony

About Arista Networks
Arista Networks was founded to pioneer and deliver software-driven cloud networking solutions for large data center storage and computing environments. Arista’s award-winning platforms, ranging in Ethernet speeds from 10 to 100 gigabits per second, redefine scalability, agility and resilience. Arista has shipped more than 10 million cloud networking ports worldwide with CloudVision and EOS, an advanced network operating system. Committed to open standards, Arista is a founding member of the 25/50GbE consortium.

At the core of Arista's platform is the Extensible Operating System (EOS™), a ground-breaking network operating system with single-image consistency across hardware platforms, and modern core architecture enabling in-service upgrades and application extensibility.

Arista was recognized by Gartner as a "leader" in its "2016 Magic Quadrant for Data Center Networking" based on a number of factors, including high growth, technology solutions and flexible software. The Arista team is comprised of experienced management and engineering talent from leading networking companies. Arista designs revolutionary products in California and delivers them worldwide through distribution partners, systems integrators and resellers with a strong dedication to partner and customer success.


About Lawo
Lawo designs and manufactures pioneering network, control, audio and video technology for broadcast and post production, as well as live performance and theatrical applications. Products include control and monitoring systems, digital audio mixing consoles, routers, video processing tools as well as solutions for IP-based A/V infrastructures and routing systems. All products are developed in Germany and manufactured according to highest quality standards at the company’s headquarters in the Rhine valley town of Rastatt, Germany. For additional information, please visit the company online at


About Rohde & Schwarz
For more than 25 years, Rohde & Schwarz GmbH & Co. KG has been very successful in the professional film, video post production and broadcast markets. The specially developed and manufactured hardware and software are applied to the production of popular TV series, Hollywood blockbusters and in Digital Cinema. R&S®CLIPSTER was the first system in the world to make realtime 4K processing possible. The future-proof ingest and playout platform R&S®VENICE is a flexible solution for modern, file-based workflows in broadcast environments. Rohde & Schwarz also offers a variety of customized storage solutions that are tailored to deliver best-in-class performance. Please click here for more information.


About Sony
Sony is one of the leading manufacturers of audiovisual solutions for various fields such as media and broadcast, theater, medical technology, sports and corporate / education. We offer products, systems and applications for the creation, processing and distribution of innovative audiovisual content. With over 25 years of experience with innovative solutions for acquisition, live-, news- and post-production. In collaboration with established technology partners, Sony provides its customers with tailor-made complete solutions to help them achieve their business goal.