• The 3IT Showroom

Welcome to the 3IT – Innovation Center for Immersive Imaging Technologies Berlin

The 3IT offers its partners the unique opportunity to jointly develop the field of immersive imaging technologies in a precompetitive environment. With its 600 m2 facilities it is not only a virtual network but a platform and venue at the same time.

Starting out as the 3D Innovation Center in 2012 the scope was officially extended in September 2014. Now the whole field of immersive imaging technologies, including 3D technology, UHD, HDR, HFR and VR is covered.

Take advantage of the collaboration and benefit from the exchange of knowledge! Become a partner of the 3IT!

Latest News

  • Tönissteiner Kreis at 3IT Open or Close
    The ladies and gentleman of Tönissteiner Kreis are going to convene at 3IT on 12 May 2017. Tönissteiner Kreis is a network of leaders in business, academia and politics with a strong international background and interest. In order to pursue their goals they organize, inter alia, regional and national events, colloquia and rounds of experts to debate topics crucial for today's society in multiple languages. As an innovation center for immersive imaging technologies the 3IT is looking forward to host Tönissteiner Kreis.

    Let´s have a great evening with a fruitful exchange!

    To find out more about Tönessteiner Kreis click here.
  • VR in Science Meet Up at 3IT Open or Close
    On 8 May 2017 the 3IT - Innovation Center for Immersive Imaging Technologies Berlin and the Smart Data Forum CINIQ are going to host the VR in Science – Science in VR Meetup.

    Professional as well as still studying technicians and psychologists from Technische Universität Berlin convene on a monthly basis to discuss research questions, methods and results. There is room for open discussions, presentations as well as simply getting together. This time Paul Chojecki from Fraunhofer HHI will be speaking on Spatial Interaction and Human Body Reconstruction in VR.

    For more information and for becoming part of the next Science in VR Meetups click here.
  • 3DInMed at Control 2017 in Stuttgart Open or Close

    Fraunhofer HHI will present its latest innovations on this year´s Control 2017 in Stuttgart. Control is the world’s leading trade fair for quality assurance. International market leaders and innovative suppliers of all QA related technologies, products, subsystems and complete solutions in hard and software convene at this event. Together with Schölly Fraunhofer HHI is going to showcase a 3D endoscope for non-contact inspection of components that are difficult to access

    The 3D endoscope shown on the fair is the latest result of the project 3DInMed. 3DInMed aims to further develop innovative engineering for industrial inspections and maintenance tasks and is supported by the German government. Read more about 3DInMed online or download this 3DInMed 2017 flyer fore more technical details.

    Event: Control 2017
    When: 9 to 12 May 2017
    Where: Landesmesse Stuttgart, Fraunhofer booth 6302

    Find out more about the Control 2017.
  • NAB 2017 – Fraunhofer HHI and Partners at the Annual Spring Convention Open or Close

    Once again global broadcasting visionaries convene at this year's NAB Show in Las Vegas from 24–27 April 2017. As a world leader in the development of mobile and optical communication networks and systems as well as processing and coding of video signals the Fraunhofer Heinrich Hertz Institute will be part of this trade show. Together with Fraunhofer IIS and Fraunhofer IDMT, HHI is going to present five demos related to 360° video and VR:

    • 3D Human Body Reconstruction
    • Live HEVC streaming of 360° 10K x 2K panoramas over satellite
    • Interactive navigation in 360° 10K x 2K panoramic video on a UHD screen and on VR glasses
    • The extra light new generation OmniCam-360 with closed sphere and live stitching
    • Tile based DASH streaming for VR with HEVC

    Our partner's ARRI, Dolby, Lawo, Rohde & Schwarz and Sony will also be presenting their exhibits at the NAB Show.

    For more information click here.
  • 5G for the Urban Life of the Future – Looking for Creative Minds for a Design Thinking Workshop Open or Close

    © iStock.com/cofotoisme

    The next-generation communications network „5G“ forms the basis for the completely new applications and business segments. The „Wireless Communications and Networks“ department at the Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute, HHI is developing this technology using interdisciplinary Design Thinking methods for a better understanding of the future applications of 5G.

    For a design thinking workshop on 24 March and 13 April 2017, the Fraunhofer HHI is looking for creative students who are able to empathize with users and who want to shape the future of 5G innovations. They obtain extensive insights into the latest 5G research topics, a practical understanding of Design Thinking methods and the Fraunhofer certificate with a letter of reference.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 24 March + 13 April 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    The complete application documents – including curriculum vitae and letter of motivation – can be sent directly to the supervisor of the workshop, Kim Mahler.

    Dr.-Ing. Kim Mahler
    Project Manager
    Phone: +49 30 31002 444
    Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Laval Virtual Days 2017 Open or Close

    On 16 February 2017 the 3IT is hosting the Laval Virtual Days for the first time.

    The Laval Virtual Days are a unique opportunity to discover Virtual Reality and Augmented Reality solutions that can be applied to your business. The talks and meetings are going to be dedicated to specific topics, such as transport, marketing, communication, culture, health, training, etc. Insights from suppliers and their clients will give your business strategy a new dimension and presentations of projects might take you a step ahead in the market.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 16 February 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    Time: 12.00 pm

    Registration information: http://www.laval-virtual.org/en/registration.html
  • Survey for 15th medien.barometer 2017: Innovation Made in Berlin-Brandenburg Open or Close
    Brave new world: Drones deliver packages, refrigerators reorder groceries and language assistants have philosophical conversations. Our working and living environment is reinventing itself. The driving force behind these changes of digitalization are innovative entrepreneurs and employees of established companies and start-ups.

    But how do entrepreneurs in Berlin and Brandenburg assess themselves when it comes to innovation? And what significance does innovation have in the first place? To what degree can technology and product innovations be found? In which departments do they emerge and what expedites them? What factors hamper innovation? What boundary conditions should be given? All this the Medienboard and media:net berlinbrandenburg want to find out with your help, within the scope of the medien.barometer which is their annual business climate index.

    Please take a few minutes to answer the questions online. The results of this representative survey help to evaluate the media industry and to discover dynamics and trends early so that funding conditions and parameters can be arranged. Of course your statements will be analyzed anonymously without alienation nor will they be passed on to third parties.

    Please click here to participate. Please note that the questionnaire is provided in German only!

    Thank you for your support!
    As a thank you there will be a raffle where you can win the following prizes:
    • 1 invitation to Medienboard Berlinale reception 2017
    • 2 tickets for the Quo-Vadis as part of the International Games Week Berlin (24–30 April 2017)
    • 2 invitations to the 40th Mediengipfel in May 2017
    • 1 free boat for the dragon boat race at the 8th Dragon Boat Media-Cup in September 2017
  • 67th Berlinale Open or Close
    The “Berlin International Film Festival” is one of the biggest film related events not only here in Germany, but in the entire world. Since immersive imaging technologies such as 3D, HFR and UHD are implemented in the modern film industry more and more often they have found their way to the Berlinale as well.

    The Berlinale is a prestigious film festival which had its debut in 1951 and has been taking place in Berlin annually ever since. Since 2001 Dieter Kosslick is the director of it, who decides on the international jury and on the film nominations. With 335.986 tickets sold and 503.900 visitors only in 2016 the Berlinale is the biggest publicly attended film festival worldwide. This year it is held for the 67th time from the 9th until the 19th of January.

    At the same time the festival's own market display the “European Film Market” (EFM) takes place. Producers, salesmen, financiers and representatives of television, home entertainment and new media can inform themselves about the latest productions and developments in the global film industry and trade film rights as well as cultivate and maintain business contacts. All this is happening under the slogan: “It all starts here”.
    The “EFM”, supported by Audi, offers a variety of initiatives focusing on the cinema of the future under the collective term: “EFM Horizon presented by Audi”. It exhibits technological developments and trends relevant to the audio-visual industry. For example last year's visitors were able to participate in VR screenings to experience the new technology.

    Like in the past years no 3D films were announced for the competition. Although previously some 3D movies were shown as noncompetitive films like ”Pina” (in 2011) and “Cathedrals of Culture” (in 2014), this year 3D is apparently left out altogether. But nonetheless Berlinale has lots to offer in 2017. Various interesting events were organized such as the “Game <3 Cinema” format in which the two media sectors games and cinema are combined (Friday, February 10, 2017), the “VR NOW Con Business Mixer” where pioneers and experts from the virtual reality trade come together (Monday, February 13, 2017) and “The Next Level of Cinema” where companies can present new film equipment product offers to exhibitors (Tuesday, February 14, 2017).

    At the beginning of February the complete program of this year’s Berlinale will be announced. Even though there are seemingly no 3D projects this year, immersive imaging technologies are still an important topic. The 3IT is looking forward to further support the progress of immersive imaging technologies with projects and research in general and is excited about its development and integration at Berlinale in the future.

    WHEN : 9th February - 19th February 2017

    WHERE : Berlin, Germany

    More information at www.berlinale.de or www.efm-berlinale.de
  • Forum: „Mediated Dance“ Open or Close
    On Monday, 12 December 2016, we're hosting the workshop "Forum: 'Mediated Dance'", a project of the Dachverband Tanz Deutschland and the Tanja Liedtke Foundation.

    In the Tanzjahr Germany 2016, the Tanja Liedtke Foundation and the Dachverband Tanz Deutschland are starting a common initiative in order to increase the presence of dance in the media. The long-term objective is to promote dance as an artistic form of expression – physically present and intellectually reflected upon, emotional and visual – to a large audience.v

    In three public forums on the subject “Dance and Film / Mediated Dance”, the exchange between dancers and dance filmmakers as well as between artists and media experts will be the main focus.

    “Mediated Dance” continues the series of meetings and workshops in Berlin on 12 December, a forum in Leipzig (spring 2017) will follow. The Berlin forum will join video filmmakers and media experts. Together, new strategies in order to increase the presence of dance will be developped by documenting live performances and bringing them to the media, especially to the internet and social media.

    From 3D-documentation to the use of smartphone cameras – technical and aesthetical questions will be discussed during the day. Experts in broadcasting and streaming will share their expertise and together with the experience of filmmakers and choreographers a fruitful discussion will bring light into the dark when it comes to the question about to what extent the spirit and soul of an ephemeral art can be transferred in digital media.

    WHEN : 12 December 2016, 10 am - 6 pm

    WHERE : 3IT, Salzufer 6, 10587 Berlin

    Please register by sending an email to: This email address is being protected from spambots. You need JavaScript enabled to view it.

    More information at www.dachverband-tanz.de or
    Dachverband Tanz Deutschland
    Mariannenplatz 2, 10997 Berlin
    Tel. 030 / 37 44 33 92
  • VR NOW – The Tech Biz Art Conference Open or Close

    The first stand-alone business and development conference and award exclusively dedicated to VR in Germany connects essential aspects by asking basal questions. The VR NOW Awards 2016 celebrate outstanding technical, business, and artistic achievements in Virtual Reality.

    The goal of the conference is to give new impulses to the medium and boost the international developers and business community. Kathleen Schröter will be one of the moderators of this event. Celebrate the moment with us in a conference, the award show, partner expo and lots of networking opportunities. Let’s learn from and connect with each other to build the future of VR together. The time is NOW!

    Click here for more details.

    Date: 16 November 2016
    Location: Schiffbauergasse, Potsdam
    Use this code: 3ITvrNet20 to get a discount of 20% on a ticket of your choice.

    There is a limited number of free tickets for 3IT partners only. Please send an email to Carina Schoo, This email address is being protected from spambots. You need JavaScript enabled to view it. if you are interested.

Media Innovation Platform "Virtual Reality & 360° Video"

Media Innovation Platform “VR & 360° Video! How virtual is today’s television reality?” hosted by Deutsche TV-Plattform (DTVP) and the Innovation Center for Immersive Imaging Technologies (3IT) took place on November 23, 2016. Thanks to everyone who helped and contributed to making it a great success. This event was the first edition of DVTP’s new event series “Media Innovation Platform”.

The day was packed with exciting VR/360° Video demonstrations from various TV companies – such as n-tv, RTL, Sky, Telekom and ZDF – presented on different Head Mounted Displays (HMD). We offered insights into VR storytelling, production, distribution and the VR viewing experience in the form of several interactive workshops with VR producers, authors, directors and technicians.

Looking at all these aspects of VR/360° Video, we discussed the relevance that this technology has for television companies and the media sector: What is already in place today and what is missing to make VR/360° Video a success?

These questions and others were addressed in the workshops, which were based upon several core VR/360° applications. In addition to that participants had the opportunity to explore many more VR/360° Video solutions in the accompanying “mini fair” throughout the day.

Focusing solely on the TV Media Industry, this might have been the most comprehensive VR/360° Video event in Germany to date.

Check out our facebook page and this video to get a visual impression of this event!
Here you can read another summary of the event.


  • Technology & Innovation Day 2015 Open or Close
    We were there when media technology went Berlin!
    On February 12th, 2015, the 3IT hosted and organized the special event "Technology & Innovation Day 2015" for the second time in collaboration with our partner Rohde & Schwarz DVS GmbH. The event took place at CINIQ-Center opposite the 3IT.

    The media industry is going through strong alterations: New formats, like Ultra HD and HFR and various platforms such as TV broadcasters, VoD, smartphones determine how content generation and distribution of the future will look like tomorrow. Thus there will be numerous different file formats, codecs and container formats that have to be generated, distributed and saved. Read More
  • DIGILITY: Conference and Expo for Virtual and Augmented Reality Open or Close

    The Digility Conference took place in Cologne from 22 to 23 September 2016. Two exciting days were packed with interesting talks, technology demos and panel discussions. Peers known in the VR & AR environment came together to talk about their visions and ideas for the future. Since this was the first time the conference took place, we didn’t know what to expect. But the line-up of speakers looked promising and on top of this IQ Gemini, run by Kimo Quaintance and Alissia Iljaitsch, two speakers at former 3IT events, was responsible for the program. They invited Kathleen Schröter to moderate the “Developing for VR & AR” track and also asked her to give a keynote at the “Brand Experiences & Best Practices” track. Among the speakers were Alysha Naples, Magic Leap’s Senior Director of User Experience and Interaction until recently, and Robert Scoble from Upload VR.

    The conference was basically split into six pieces with talks and presentations on two main topics each day as well as different kinds of workshops. If you are interested in the conference program, please click here. Unfortunately it is not possible to give a report on all talks since two tracks were running parallel all day long but let’s try to summarize the main facts.

    Digility was co-located with this year's photokina in Cologne's huge trade fair center and professionally organized and executed with about 1000 guests. The focus was on AR & VR and the upcoming industry around it with the goal to learn about the technology, the stories, to connect with other spirits in this field, to push its development and discuss the social impact of these rising technologies.

    Alysha Naples, who was working for Magic Leap until recently, opened the conference with a clear message: Human beings do not really change a lot, we all have the same needs. Although the mode or the physical form may vary from decade to decade: people pack the same things they used to pack ages ago (only changing the mode – from a printed book to an ebook for instance). People are just physical. When we move half of our stuff into the digital space we leave the physical space – but still exist. Having this in mind, how do we need to design interaction? We must not carry over old metaphors to new media! Instead we need to create something completely new for new devices. We have to remove the frame that separates us from the data on the screen. Plus: We don´t need the screens anymore. Let´s go in-between! Break the screen that separates both worlds.

    Whether they were representing a tech & developing company like NVIDIA, 3DEXCITE or Crytek or a consumer brand like Audi, Volkswagen or Deutsche Bahn – many speakers made similar points: People get excited when you let them do impossible things. Also, people love to interact. Main message: Let them run free and experience your demo this way! Once again, exploration and engagement are the key factors to success! Alysha Naples’ talk later on the first day was stated afterwards to be the most important talk on AR/VR in 2016 – at least that’s what the magazine t3n wrote. One cannot sum up in just one sentence what her mission and vision are but to lay emphasis on the fact she reminded the audience once more that human beings don´t change. Only technology around us does. But humans still live a physical life, have a family, relations, they are eager to learn, to share, to play and to explore the world. Technology changes over the course of years and should support us and meet our needs. Alysha warned to not only think about the user of AR glasses. We must not only think about the perfect content for him or her – but we also need to think about the non-wearers. What’s with the other people in the room? How do AR and spatial computing affect society? Not addressing those questions might have been the reason why google glasses were unsuccessful. We recommend to read the article Why Google Glass Failed, But Magic Leap Will Succeed which summarizes an interview with Robert Scoble earlier this year.

    To learn more about DIGILITY check out their website which includes all speakers and the program. For more photos you are invited to have a look at their facebook page and for even more detailed reports on this event we recommend to read what their official media partners wrote: www.augmented.org.

    Photo: “Back to the future with Alysha Naples, former Magic Leap, and the humanoid robot Pepper on stage“ © Digility
  • Tech Open Air @ HHI Open or Close
    Are you interested in the latest technology trends in big and smart data as well as in immersive imaging technologies like 3D, VR and 360° panoramas? Fraunhofer Heinrich Hertz Institute and its cooperating partners exhibit their innovations for you to experience them hands on. We invite you to take a step into the future and we’ll be answering any questions you might have over drinks and snacks.

    Salzufer 6
    Entrance Otto-Dibelius-Strasse
    10587 Berlin

    Friday, July 15, 2016 from 11 AM to 4 PM.

    One tour per hour, 20 people max per tour.

    For further information about the Tech Open Air Festival and tickets visit http://toa.berlin

    For further information regarding our platforms and technologies please visit
    www.ciniq.de and www.hhi.fraunhofer.de
  • Lawo@3IT: Broadcast and IP – a Perfect Match Open or Close
    Lawo and their partner Arista are going to inform about the challenges and solutions in the context of the migration of broadband to IP-based production environments. Contributors of several renowned manufacturers will give talks about the requirements and opportunities of the migration processes from SDI to IP that have been discussed and implemented in the broadcast industry for several years. Thereby the advantages of the usage of standard IT components, IP workflows and possible problems concerning range, reliability and workflow-restrictions are going to be determined.

    Date: Wednesday, August 31, 2016, 9 am – 6 pm
    Location: 3IT, Salzufer 6 (Entrance: Otto-Dibelius-Strasse), 10587 Berlin

    Take the chance and benefit from the expertise of technology providers that already use the new and innovative technologies right before the IFA starts in Berlin. Click here to register.

    Program Agenda

    “Broadcast Migrates to IP – Which Requirements Need to Be Fulfilled by a Network? Challenges and Solutions”
    Sebastien Keller; Systems Engineer EMEA, Arista

    “Video-Over-IP Infrastructure for Live Sport“
    Johannes Kuhfuss; Chief Technology Manager, Lawo

    “Video-Over-IP Controlling for Live Sport“
    Axel Kern; Senior Product Manager, Lawo

    “From SDI to IP from the User‘s View“
    Timo Klages; Product Manager Broadcast Solutions, Rohde & Schwarz

    „Broadcasting Technologies Beyond HDTV“
    Dr. Ralf Schäfer; Director, Video Division Fraunhofer HHI

    “VR Production Engineering for Broadcast Application“
    Christian Weißig; Head of Capture & Display Systems Group, Fraunhofer HHI

    “Sony IP Live Strategy and Workflow in Broadcast Environment“
    Nicolas Moreau; Product Marketing Manager IP Live Production & Workflows, Sony

    “Perspectives of an Interconnected Production Environment“
    Jochen Metzler; Qualified Engineer, Zweites Deutsches Fernsehen

  • BEYOND Festival 2016 – Future Design Thinking Open or Close

    Over the coming decades new technologies will change our lives and the way in which we perceive them beyond our imagination. This phenomenon of the increasing impact of technology in nearly every area of our life is targeted by this year’s BEYOND- Festival, which is titled “Future Design Thinking”.
    BEYOND will take place from September 28 to October 02, 2016 at the ZKM | Karlsruhe, the Schauburg and the HfG Karlsruhe.

    The BEYOND-Festival offers:
    • a creative link between science, technology and arts
    • an experimental laboratory of new artistic forms and consideration of social impacts of the new technologies
    • new and critical perspectives on the imagination and reality with the observation of possible chances, risks and collateral damages of the new technologies

    Kathleen Schröter of the 3IT will be moderating and curating the day that is dedicated to VR. Further information about the festival can be found here

    At last year’s BEYOND 2015, the documentary film “Die Reise der Kurden zum Mond” in 3D received the award for best documentary. The entire post-production was executed by our partner reallifefilm international in Hamburg: sweetening, color correction, depth grading, sound mixing, 3D subtitling, mastering and production of 2D and 3D deliveries (DCP, Blue Ray).

    “Future Design Thinking” discusses the future – a future that has already begun.

  • News from Solectrix: liaHDR at IBC 8.B68 Open or Close
    The increase of the dynamic range (HDR – High Dynamic Range), that is ideally close to the performance of the human eye, plays a decisive role in the realization of an immersive television experience. Thanks to the tremendous technical developments of camera sensors, the dynamic range of high-quality moving image cameras can reach values that can be referred to as HDR. Even though today’s displays are incapable of reproducing this increased dynamic range, a dynamic compression is essential.

    The goal of this collaboration project called live immersive adaptive High Dynamic Range (liaHDR) is to find an overall solution that will enable an immersive HDR from recording to playback, from glass to glass, such as for high-end live broadcasting. With a new type of 360° camera that compared to today’s cameras, has a clearly extended dynamic range, a real-time and a backward compatible process for the automatic dynamic adaptation, and a high-quality HDR – display; this overall solution allows the viewer to have a new, close to reality, immersive visual experience.

    The live immersive adaptive High Dynamic Range (liaHDR) project that will take place from 2016 to 2018 is a collaboration between three partners: The department of Engineering of the University Rhine Main, Solextrix GmbH from Nuremberg and sonoVTS GmbH from Feldkirchen near Munich. The project is being co-funded by the Federal Ministry of Economy and Energy (Bundesministerium für Wirtschaft und Energie – BMWi) in line with the Central Innovation Program (ZIM).

    First results of algorithms developed within this project will be demonstrated during IBC 2016 at the sonoVTS stand B68 in hall 8.

    For more information please download the flyer.


  • YEAR OF THE MONKEY – the Innovation Festival will rock Munich on April 21, 2016 Open or Close
    Festival rather than conference? People instead of job titles and suits? In one simple day we will experience YEAR OF THE MONKEY's international inspiration, from bestseller authors, tech enthusiasts, digital leaders, neuroscientists to creative mavericks and base jumpers.

    Topics include connected cars, IoT/ wearables, human/computer interface, mindfulness, future of media/work and education. The monkey loves to experiment, test out new business models and gain knowledge. This will be the spirit of the festival in Munich with many interactive workshops, new business models and science fiction gadgets to touch.

    Also Paul Chojecki from Fraunhofer Heinrich Hertz Institute will give a presentation on “Space and other Frontiers in the Future of Human-Computer Interaction”. It is going to be about how users can control advanced digital systems in the future, that continue to make inroads into almost all aspects of our lives. He is going to discuss the chances and challenges of post-WIMP (windows, icons, menus, pointers), multimodal and particularly spatial human-computer interfaces and present examples of current interaction solutions for digitally transformed scenarios.

    YEAR OF THE MONKEY will finish the day with an Australian barbecue, camp fires and a beer in a cosy environment.

    Location: Backstage in Munich
    Date: April 21, 2016, 9am–6pm

    More Information and Tickets: www.yearofthegoat.co/

    Kathleen Schröter of the 3IT and Markus von der Lühe of the YEAR OF THE GOAT have a cooperation for this year’s YEAR OF THE MONKEY festival. We are happy, that we can offer you a discount. Use the code “Fraunhofer_30” when purchasing a ticket.
  • CHANGING THE PICTURE Technology Conference Open or Close

    Changing The Picture NL

    WHERE TECH AND STORYTELLING INTERTWINE – under this slogan, CHANGING THE PICTURE brings together international speakers and professional participants. To what extent are new technologies challenging modern storytelling? This question will be discussed in current contexts using concrete examples. The hands-on Technology Conference is aimed at producers for film, TV and the web as well as distributors and innovative media technologists. Take advantage of their network, discover talent, projects and partners, and make the most out of two fully packed days in Babelsberg!

    Take part in Star Wars Animation designer Michael Koperwas critical exploration of the potential of Virtual Reality for the film and TV industry. Work side-by-side with Game of Thrones Emmy©-Awarded Visual Effects Supervisor and Creative Director Rainer Gombos to explore volumetric VR. Join Norwegian director of photography John C. Rosenlund and producer Stein B. Kvae as they share their innovative approach to metadata and workflows in their work on Oscar nominee The King’s Choice. Learn from John Hurst, leading international developer of media technologies, how the Interoperable Master Format (IMF) makes managing and processing multiple content versions more effective than ever. And witness the visionary introductory keynote from Maria Ingold, a top influencer in the next generation of UK television, as she shares her predictions for the future of film tech and sheds light the trends shaping the production and distribution of tomorrows narrative formats.

    Our partner ARRI will take part in the TECH SESSIONs and the 3IT is cooperating with the organizer of this event, transfer media. Therefore: All partners of the 3IT will receive a special discount! Please send an email to Carina Schoo (This email address is being protected from spambots. You need JavaScript enabled to view it.) to get 20% off the early bird or regular ticket.

    Date: 17 - 18 November 2016
    Location: Studio Babelsberg, Potsdam

    Tickets : http://www.changingthepicture.de/tickets/
    Ansprechpartner: Christopher Hohage
    Tel.: 0331 7212174
    Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • reallifefilm international established VR studio and rental house in Berlin Open or Close
    In July 2015 INVR.SPACE started as a brand of "reallifefilm international GmbH", who is a partner of the 3IT and a member of the steering committee. Since then the company has worked on more than 20 projects connected to VR and 360° video.

    In March 2016 INVR.SPACE GmbH was established as an independent full service studio, combining production, postproduction, app development and R&D for new technologies, fitting all kinds of projects: documentary, feature film, commercial and live broadcast up to 360°. Rental services and technology sales cover on set technologies (rigs, cameras, live stitching server, accessories and software), postproduction tools (hard- and software) as well as VR devices for mobile and stationary use.

    The variety of clients and partners of INVR.SPACE in 2015: Samsung, BMW, Mercedes Benz, UFA, Videostitch and 3IT members like Fraunhofer HHI and imcube Technologies.

    You can take a look at one of INVR.SPACE’s projects here:
    BMX / Samsung Showcase (2D Demo, APP will be stereoscopic 3D)
  • Solectrix at embedded world 2016, Exhibition and Conference in Nuremberg Open or Close
    Solectrix is going to be part of the embedded world 2016 exhibition and conference, which takes place in Nuremberg, February 23 – 25, 2016. It is the leading international fair for embedded systems with around 900 exhibitors, 1600 speakers from 42 countries and 25000 trade visitors.

    Our partner Solectrix focuses on development services for embedded systems, specializing in medical technology, camera electronics, automotive and industrial electronics. Those services range from the design and development of high-quality digital cinema and broadcast cameras, advanced driver assistance systems and handheld diagnostic devices to industrial automation applications.

    The products presented at embedded world 2016 include the SXoM-C5 and SXoM-K7, boards that function as the system core of modular platforms for high-performance DSP applications. The sinaCAM professional 2D/3D camera system even has a “real 3D” pixel-synchronous stereoscopic output. The cameras have a remote head and are flexible, which makes it easy to transport them.

    Check out this PDF for more details concerning Solectrix’s products and visit www.embedded-world.de for more information about the conference.

    Solectrix can be found in Hall 4, booth 126. Receive free tickets for the exhibition by registering at www.embedded-world.de/gutschein. Use the voucher code B319050.
  • 7th Edition of 3D Stereo MEDIAS’s International 3D Summit Open or Close
    Bild For the 7th time now 3D Stereo MEDIA is hosting The International 3D Summit for Science, Technology, Art and Business in Liège, Belgium on 14–17 December, 2015.

    The extensive program includes a scientific conference (IC3D), another professional conference (PCON), international 3D festival screenings, trainings, workshops, courses and networking events. It is known to be one of the best and most comprehensive 3D events in the world. The goal is to bring interdisciplinary experts and interested parties together, promote 3D around the globe and to ensure interaction between diverse attendees with an artistic, technical or research background.

    Register now for early-birds tickets. Registration fees will increase on 17 November and 14 December, 2015.
    For more information visit www.3dstereomedia.eu.
  • Call for Papers: FKTG – 27th Technical Conference and Exhibition 2016 Open or Close
    The FKTG technical conference and exhibition will be held from May 9.-11. 2016 in Leipzig. This bi-annual conference is the industrie's premiere event in Germany where people gather to learn and discuss new technologies and scientific research results related to the broadcast and professional electronic media industry.

    New formats, usage habits, production facilities, distribution infrastructures and business models for media in TV and cinema create the basis for continuous broadening of media usage beyond the classic origins. Being able to create high quality audio-visual content is no longer a well familiar unique selling point and a privilege for the broadcasting and cinema industry. Highly performing IT infrastructures fosters the need for prompt and flexible solutions in media acquisition, production and distribution.

    As a consequence, internationally operating market actors fight for the recipient’s attention with new content and business ideas and with high quality content of continuously growing technical complexity – at home, in modern cinema environments, in public events, and on a steadily increasing number of mobile devices.

    The FKTG invites scientists, developers, users and decision makers of the broadcasting, film and electronic media industry to discuss these trends, to inform about results of research, technology development and used cases.

    To have look at proposed topics for papers please click here.

    For more information on the event visit https://www.fktg.org.