Technology & Innovation Day 2016 by Rohde & Schwarz

2016 RS DVS InnovationDay 3 Web

We successfully hosted our partner Rohde & Schwarz's event “Technology and Innovation Day” for the third time in a row, on 17 February, 2016. This year the focus was on production and distribution – particularly with regard to high resolutions and HDR. We were given the opportunity to experience the entire production chain for live HDR transmissions from HD to 4K – from film to TV.
Opinion-forming speakers offered insights into innovative technologies that help to meet the challenges faced in production and distribution.

The event effectively introduced new ways of preparing content from production to distribution for the following target groups: media and entertainment industry (production and post production houses, broadcasters, content providers/owners, service platforms, national film archives).

This year's highlights were:

Virtual Reality presentations
- OmniCam 360° and TiME Lab 180°; Fraunhofer Heinrich Hertz Institute
- VR Camera Control for telepresence applications; Anhalt University of Applied Sciences

High Dynamic Range
- 4K/UHD HDR Showreel; Berti Kropac, Kropac Media
- Automatic adaption of HDR content to SDR displays; RheinMain University of Applied Sciences


Registration 9:30 – 10:00

Welcome note 10:00 – 10:05
Kathleen Schröter (Head of Corporate Communications Fraunhofer Heinrich Hertz Institute)

Ultra High Definition in Sense and Sensibility 10:05 – 10:35
Marcel Gonska (CEO WLC GmbH | Member of FMG)

High Dynamic Range in staged production 10:35 – 11:05
Dr. Johannes Steurer (Principal Engineer Research & Development, ARRI Cine Technik GmbH)

Better pixels for a better TV experience 11:05 – 11:35
Arnd Paulsen (Senior Manager Broadcast Systems Dolby Germany GmbH)

From HD to UHD and HDR 11:50 – 12:20
Christian Barth (Head of Service Architecture, Technology at Sky Deutschland GmbH & Co KG)

The new HEVC standard 12:20 – 12:50
Benjamin Bross (Fraunhofer Heinrich Hertz Institute)

HDR Panel discussion 12:50 – 13:00

Lunch Break 13:00 – 14:00

Virtual Reality 360° Live Production Herbert Groenemeyer 14:00 – 14:30
Dr. Ralf Schäfer (Head of Video Division Fraunhofer Heinrich Hertz Institute)

Video production in the cloud 14:30 – 15:00
Andreas Martin (Manager Media Solutions Interlake)

Industry 4.0 goes Broadcast 15:00 – 15:30
Michael Jordi (CEO Jordi AG)

Content Cloud and Real-time DCI Mastering Berlinale 2016 16:00 – 16:30
Georg Piorczynski (Rohde & Schwarz)

Archiving and distribution of UHD and video content with the Interoperable Master Format (IMF) 16:30 – 17:00
Michael Bauer (Rohde & Schwarz)

We want to thank you for joinig us,
your Rohde & Schwarz DVS-Team and 3IT-Team

Should you have any questions, please contact us: This email address is being protected from spambots. You need JavaScript enabled to view it.

3IT - Innovation Center for Immersive Imaging Technologies
Fraunhofer Heinrich-Hertz-Institut
Salzufer 6
Entrance Otto-Dibelius-Straße, 4th floor
10587 Berlin