On April 18th the 3D Innovation Center and the Professional Council of 3D Images (3D Council), which is part of the China Television Artists Association (CTAA), took the first step towards an international cooperation. Dr. Ralf Schäfer, chairman of 3DIC’s Steering Committee, and Dr. Wang Fu chairman of the 3D Council exchanged a Memorandum of Understanding, which is the basis for future events in China and Europe where the partners of both organizations can meet, establish contacts and exchange know-how about each other's markets. The 3D Quality and Technology Summit 3Tec in Beijing, organized by our partner imcube 3D solutions
served as the perfect platform to officially announce this cooperation.
3D has made a journey from AVATAR to GRAVITY and from FLYING SWORDS OF DRAGON GATE to YOUNG DETECTIVE DEE, and it had its ups and downs in the format's short history. Leading the Oscars with 7 awards this year, GRAVITY is not only financially the biggest cinema success of last year, but also in terms of creativity and technology the film has managed to attract new audiences to 3D.
This new way of using technologies for the production of a blockbuster movie was the core topic of the 3Tec to which the Beijing Film Academy, Entgroup and imcube Technologies have invited Angus Cameron of Vision 3, Phil Streather of PLF, and our partners Florian Maier of Stereotec
and Sönke Kirchhof of reallifefilm international
as well as other international experts in 3D film production technologies.
On the first day of the event the speakers presented insight views into new quality standards in 3D production and post-production, from international 3D professionals “who have done it” exclusively for professionals in the Chinese movie business.
In order to achieve such high quality in production, the morning session of the conference program gave an in-depth view about latest innovations and achievements in 3D capture and display technology, where Dr. Ralf Schäfer of Fraunhofer HHI gave a keynote speech on “Advanced Imaging - Prepare Yourself for the Future of Film & TV”.
The second day (April 19th) started with a special session about underwater shooting in 3D and VFX for 3D productions. More than 300 interested people attended the 3Tec on both days. As this event was the first of its kind in China, no one of the organizers expected such a congestion. It might demonstrate that 3D is still a hot topic, especially in the fastest growing market China.